Nava & Jim Rozati
Jim's natural love for design originally set him on an engineering path. He earned an undergraduate degree in Civil Engineering from The University of Alabama - before entering the UA graduate school of Structural Engineering.
He moved to Decatur, GA in 1980 and worked at an engineering consulting firm, where he led diverse projects throughout the Metro-Atlanta area, including MARTA. Due to corporate down-sizing, he found himself at a career crossroad and recognized the opportunity to return to his roots: pursuit of his true passion and family's business: furniture, fabric, color and design.
He sought to fulfill a need in Atlanta for a full-service home design center and founded Home Fashion Center in 1990. The business continued to expand and now exists as Home Fashion Interiors.
Jim demonstrated his commitment to clients' needs by founding his signature Rozati Collection, exclusive to HFI. He continues to update HFI's stunning showroom, always following the latest and most practical trends in the home furnishing industry.
When he is not onsite at HFI, you might find him around Alpharetta - on the tennis court, supporting his daughter at King's Ridge Christian School, or cheering on his alma mater with a heart-felt "Roll Tide". His life-long quest for cutting edge design and creativity is nurtured by traveling worldwide with his family.
We all know that behind every good man is an exceptional woman. Nava shares Jim's passion for furniture, color and interior design. She works alongside Jim, participating in daily decision-making with a special focus on accounting and book keeping.
As a result of her background in the hospitality industry, her commitment to customer service is evident throughout the entire Home Fashion Interior experience.
Frank fulfills a huge role as General Manager. As a child, Frank frequently visited his family's farm. Once agricultural season ended, his grandfather pursued his hobby, furniture-making. Since pre-school age, Frank trailed his grandfather, watched him select and cut trees. From timbers, they created remarkable, traditional furniture. No nails - tongue and groove only.
Frank studied computer-programming and film-making before joining Grand Harbor Imports. Working his way from stock room to management, he enjoyed importing unique items. When the company closed, Frank contacted Jim Rozati. HFI welcomed his logistic, analytic and customer service talents and above all - his deeply-rooted passion for home furnishings.
Usually behind the scenes and always efficient, Frank acts as Jim's right-hand man - handling day-to-day operations of the HFI Showroom and Warehouse. Frank responds to customer service issues and runs the show when Jim is away.
Frank influences which pieces appear on the floor and accompanies the owners on buying trips. He appreciates how HFI has a little bit of everything and unlike other showrooms, it is not intimidating or out of an average homeowner's range. At HFI, an entire house can be furnished on any budget. If they don't currently have it in stock, Frank will find it.
An avid sports fan, his spare time is spent at the gym, lifting weights and playing zoccer.
Meet Our Designers
Joy brings 23 years of home decorating experience to HFI. Her work can be found throughout the Southeast - Nashville, TN; Calabash, NC; along 30-A in the Florida Panhandle - to name a few.
She specializes in high-end residential, as well as commercial spaces. She has extensive experience with space planning and working with blueprints. A few of her most memorable projects include the golf clubhouse at Crow Creek, near Myrtle Beach, SC; First Baptist Church, Dalton, GA and a surgeon's 28,000 sq. ft. home in Metro-Atlanta.
An avid shopper, her passion for fashion influences her ability to create traditional, beautiful spaces that are timeless and classic. She's met wonderful people over the years and enjoys a steady flow of repeat business. She attributes this to working closely with clients to ensure their vision is carried through.
Her best advice: Rather than going for a design quick fix, spend a little more and decorate for the long run.
When Joy is not shopping or designing spaces, she enjoys traveling to tropical climates and spending time with her husband and their favorite 3-year-old, Brody – a Maltese.
Maureen studied Interior Design at the Art Institute of Atlanta. Her work has appeared in publications including Atlanta Magazine and Better Homes & Gardens.
After making herself comfortable at Home Fashion Interiors for 17 years, bringing clients in to browse, she recently became an "official" part of the family and design team.
Her most notable project: The 2002 Builders' Show House; Lakeside at Ansley, winning 9 of 20 awards, including best use of color. In fact, the owner recently hired her to update their master bedroom and bath!
Color and window treatments are her strengths. Maureen enjoys bringing a home together and has a special gift for blending styles from previous homes into new ones. She often hears that she stays on top of things, yet makes redecorating a pleasant experience, offering a calming effect throughout the process.
"Clients are terrified of making a color mistake; I enjoy helping them choose their pallets."
She appreciates the owners of HFI, who constantly bring in new things that keep people coming back. She "could change her own home every week" because of her access to high end furniture and fabrics. Maureen has lived in Europe and derives inspiration from her experiences traveling abroad.
Kelly Michael Logue, IFDA
With 29 plus years of experience and an education in Interior Design and Business from the University of Georgia Kelly brings a wealth of experience and knowledge to your project. Kelly’s design aesthetic is most often referred to as “Traditional with a Twist". "I believe that every project should be a Mirror in which the client likes to be reflected."
There have been many private residences that Kelly has put his touch into from Modern Contemporary to Transitional to Antique and Traditional. He also has had many public displays such as award winning Street of Dreams, Roswell Women’s Club, Christmas at Callenwolde, and the Georgia Home Builders Association. "I am often referred to by many clients and colleagues as "The" furniture expert.". Please stop by, bring your plans or samples and have a Coffee with Kelly.
Native-Atlantan, Felipe, is HFI's delivery manager. A gentle giant, Felipe worked at Ferguson's before joining the HFI team.
His position is considered most important at HFI, because he represents the company in clients' homes – where he typically wears sock-feet and gloves when making deliveries.
When Felipe is not thrilling local homeowners with delivery of their new furnishings, he enjoys moonlighting as a DJ for parties, weddings and clubs.
Ray is HFI's full time service manager. In addition to tagging pieces and repairing merchandise on the HFI floor, he also takes care of nicks, scratches and minor damage that occur during shipping. "Furniture is delicate and dings occur."
A lifelong student of his trade, Ray has trained extensively and is known for making furniture look better than new.
In his spare time, he plays gigs as a semi-professional drummer.